{"id":5117,"date":"2022-12-02T09:54:24","date_gmt":"2022-12-02T09:54:24","guid":{"rendered":"https:\/\/main.grauonline.de\/?p=5117"},"modified":"2023-01-12T11:16:07","modified_gmt":"2023-01-12T11:16:07","slug":"vr-and-ar-in-your-business-sector","status":"publish","type":"post","link":"https:\/\/main.grauonline.de\/de\/vr-and-ar-in-your-business-sector\/","title":{"rendered":"VR and AR: business boosters?"},"content":{"rendered":"
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Virtual Reality (short: VR) and Augmented Reality (short: AR) have entered most business branches virtually with light speed. Nonetheless, VR and AR also include some more expensive equipment and a lot of editing effort. So, like with every new technology, everyone must find out if VR and AR are relevant enough for one\u2019s business to invest all this time, work and money.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VR and AR open up \"new worlds\" for tech users<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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VR and AR \u2013 basic information and distinctions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Everyone watches videos- either in the \u201cclassical HD quality\u201d (codec: H4.264) or in a brilliant HEVC format (codec: H5.265). However, most people still consume videos on screens without diving deeper into them or even re-creating them. So here come Virtual Reality (VR) and Augmented Reality (AR) for an even more intriguing vision of virtual contents and worlds! In many cases, VR and AR are not only \u201cfun stuff\u201d, but can take a very useful role in marketing, event management, production lines and business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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But first things first: There are some major distinctions between Virtual and Augmented Reality<\/a>. In order to enjoy Virtual Reality, you need some special devices like VR glasses. Furthermore, you can move through virtual spaces while the VR device tracks your eye and head movements. Nonetheless, the viewer remains in the role of the recipient and does not change the virtual environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This is different with Augmented Reality. According to the degree of freedom (DOF 3 or 6)<\/a> assigned to the consumer, users can move freely through virtual worlds or connect them with the \u201creal world\u201d around them. Unlike in Virtual Reality, they do not even need any special AR devices. It\u2019s enough to use a smartphone or a tablet. Naturally, in some environments, AR glasses can also be helpful. There\u2019s one more aspect to Augmented Reality. You cannot only visualize things, you can also shape them \u201cto your own devices\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Useful VR and AR matches in business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Probably, one could spend hours now to explain the technical background of AR and VR. But all these details deserve at least one more article in social media. So let\u2019s get back to the overall topic: Which branches and occasions can profit from a \u201cvirtualized\u201d business environment?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Your dream house - easily planned with AR and VR technology<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Home and garden design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Just imagine how easily you can create your dream garden or green places in your company on a tablet with drag-and-drop elements! Maybe you are even a professional gardener or landscape architect who conducts landscaping projects for both B2B and B2C customers.\u00a0 In this case, a VR or AR design solution is a great opportunity for your customers to visualize what they really want. Creating \u201cvirtual realities\u201d is also helpful for interior designers, so they can satisfy their customers\u2019 wishes more precisely and easily.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Real estate and construction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Let\u2019s stick with home and garden for a moment. In general, renting, selling or buying a house or apartment always requires a match between the providers and the interested party. One note to all estate agents reading this \u2026 Wouldn\u2019t it be nice to attract only those potential buyers whose goals match the \u201cbuilt-in reality\u201d of the second-hand object you want to sell or rent? Then, transparency from the beginning is your key to success and creates a win-win situation. AR and VR perspectives of houses and apartments, like a virtual 360\u00b0 tour online, might make your \u201cperfect match\u201d curious for a real appointment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The other common option in the real estate sector is planning and building a house from scratch according to one\u2019s individual wishes. Those who assigned an architect a few decades ago probably still remember \u201cpaper only\u201d site plans with handwritten numbers all over the big sheet. These days, you can simulate the entire construction process via AR devices and special software. In the end, you can also check the virtual vision of the planned building. Exact digital planning makes it easier to estimate the time span and costs of construction. Furthermore, this way, you can avoid misunderstandings and disagreement between the future house owners and their construction company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VR and AR for virtual showrooms and events<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Is there an important trade show or congress ahead? Do you need to present your company and products and do you want to impress your potential business partners or customers? VR and AR solutions can help you in many ways. For example, you can completely bring your company presentation to life with a virtual tour and surprising three-dimensional effects or simulate your product\u2019s functions with AR tools. As virtual events have been on the rise for the last few years, AR and VR have become important event marketing aspects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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By the way: You needn\u2019t schedule any events in order to profit from augmented reality simulation, playful and interactive product design or a complete virtualized showroom. Your co-workers and customers love easy solutions and nice surprises wherever they are!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Exploring trade show booths with VR glasses<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Gaming and entertainment with VR\/ AR devices<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Although many branches are currently virtualizing their customer journeys and user experience, one cannot deny that the sectors of gaming and entertainment clearly are pioneers in the field of AR and VR. As games and movies are usually designed as virtual or even virtually connected \u201cparallel spaces\u201d, it just seems natural that VR and AR have been a part of these industries for a long time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a0Blockbusters in 3D cinemas, interactive sports games (e.g. FIFA) and Pok\u00e9mon Go are only three well-known examples. Fun fact: The entertainment branch includes the Adult Entertainment Toys and movies. Consequently, connected sex toys and interactive porn content (PoV- \u201cPoint of View\u201d) also require technical elements used in Virtual Reality and Augmented Reality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Virtual clothing and accessory shops<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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We all know the eternal cycle of paying, buying, selling and \u2013 well, returning things that are defective or do not fit our expectations. How much easier could life for buyers and vendors be if one would find the right clothes and accessories without \u201creturn to sender\u201d? And how many resources could online vendors save with less returned shipments? At this point, AR and VR tools can offer your customers a very good service to find what really fits them and what they like to wear on their bodies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Some potential real life scenarios for this new customer journey:<\/p>